Not everything I do fits neatly into a job title, but all of it has the same goal: to help people grow, with clarity, connection, and a bit of courage.
What I’m Doing
Spangg Digital
I lead Spangg Digital, an Ireland-registered marketing agency based in Balbriggan, where I serve as Chief Strategist and Doer. Spangg specialises in:
Digital & Content Strategy – Getting clear on what you’re saying, who it’s for, and why it matters
Social Media Strategy & Management – Showing up consistently and meaningfully across platforms
Online Ads – High-performing campaigns especially across Meta (Facebook/Instagram) and Google
Our work spans three core areas:
Consulting – Strategy sessions that bring clarity and unlock momentum
Workshops & Training – Interactive sessions that build marketing confidence and capability
Delivery – Social media, ads, content, websites, SEO, and creative assets that connect and convert
We work with purpose-led clients across Europe, the Americas, and beyond — from clinics and creators to global teams and growing start-ups. Our best work comes from long-term partnerships rooted in honesty, curiosity, and mutual respect.
Round Table Britain & Ireland
I serve as the Immediate Past Chairman of Area 52 (Ireland) — part of Round Table Britain & Ireland, a volunteer-led community of clubs that help men connect, contribute, and grow.
In 2023–24, I supported efforts that nearly tripled the number of active clubs across Ireland and significantly increased engagement. That work continues. I remain actively involved in supporting the growth of Round Table in Ireland.
Parenting Support & Coaching
Parenting is joyful, messy, and deeply personal. Since 2015, I’ve been a hands-on, full-time parent — all while building businesses, consulting, and staying active in community leadership. It’s this lived experience that fuels the support I offer to other parents.
I share on Instagram, run talks and one-on-one sessions for parents who want to raise their kids with more intention and less pressure. Topics often include:
Building trust through communication
Setting boundaries with warmth
Navigating guilt and expectations
Finding joy in the everyday chaos
Follow my journey on Instagram, where I share real stories, insights, and reminders that you’re not alone in this.
What I’ve Done
A timeline of work, learning, and a few meaningful detours, all of which shape how I show up today.
2024 – Spangg Digital (Ireland)
Re-established Spangg as an Ireland-registered agency based in Balbriggan. Leading strategy and delivery across digital/content strategy, social media, and online ads.
2020 – Digital Consultant (Ireland & Remote)
Offered strategic consulting during my career break, working with clients in EdTech, wellness, and brand development. Helped EduRaptor (US) launch with end-to-end content and marketing support.
2019 – Airbnb Superhost (Dublin)
Ran a top-rated guest experience, blending hospitality with operational detail. Learned how to make strangers feel instantly welcome.
2013 – Spangg Private Limited (India)
Founded my first agency — serving clients across 6 countries and 14 industries. Built and led a team of 11, developed marketing strategies, and drove year-on-year revenue growth over 5 years.
2011 – Meta (Facebook)
Partner Manager, Ads Integrity. Scaled global ad review operations, improved policy enforcement systems, and led cross-functional programs that improved automation and platform trust.
2010 – .Nxt Interactive Systems
Business Manager for a B2B jukebox product. Led product development and marketing strategy, managing a team of engineers and testers.
2005 – Google
Workflow Lead, Google Ads. Built ad review operations, scaled global support workflows, and led productivity initiatives across teams in India and the US.
2004 – Deloitte
Analyst, Revenue Cycle Services. Recovered over $1.2 million in healthcare claims for a New York hospital by navigating complex insurance systems.
2003 – ValueLabs
Customer Service Team Lead. Built and managed a 22-person team supporting a US client, designing training and quality systems from scratch.
2002 – Music Teacher, The Presidential School
Introduced children to the joy of music, performance, and self-expression. Thrived on making school a space for fun and creativity.